Pink + dark wordmark
Use when the full-pink version needs a little more contrast or a calmer expression.
JOBAGENT / 2026
Brand
Guidelines
Brand system · digital product · communication
People · potential · signals
01
LOGO
THE MARK
One identity.
A few useful versions.
The pink JobAgent wordmark is the primary logo and should be the default choice whenever possible. The alternative wordmark, standalone JA symbol and white versions give the identity enough flexibility for different surfaces without changing its character.
PRIMARY LOGO
JA symbol
Use as a compact brand mark in avatars, icons, small spaces and places where the full name is already clear.
White wordmark
Use on JobAgent Night, photography or other dark surfaces where the pink version would lose clarity.
White JA symbol
The compact reversed mark for dark UI, social assets and smaller branded surfaces.
02
COLORS
THE PALETTE
Colour should feel
alive.
Night, Signal Pink and Warm Paper do most of the heavy lifting. Iris, Warm Signal and Found act as moving signals, not as full-page backgrounds by default.
USAGE RULE
Primary first.
Signals second.
Signals second.
Use accent colours to point, connect, label or confirm. They should feel like information entering the frame.
Colour, signal and structure should feel just as natural in physical materials as they do on screen.
03
TYPOGRAPHY
DISPLAY / SPACE GROTESK
Big thoughts deserve big type.Talent shouldn’t
disappear.
Space Grotesk
Aa Bb Cc
0123456789
Use for headlines, numbers, labels with personality and big brand moments.
Inter
Aa Bb Cc
0123456789
Use for body copy, product UI, instructions and anything that needs effortless readability.
DISPLAY XLFollow the signal.Space Grotesk / 96–128
DISPLAY LMore than a CV.Space Grotesk / 56–80
HEADINGPotential should be visible.Space Grotesk / 28–40
BODY
Clear language. Short sentences. Technology can be complex. The experience should not be.
Inter / 16–20LABELPEOPLE · POTENTIAL · SIGNALSInter Semibold / 9–12 / tracked
04
DESIGN DETAILS
THE EXTRA PUNCH
Editorial energy.
Controlled kaboom.
A little löpsedel energy is part of the charm. Use it deliberately: one splash, one tilted note, one moving strip, one radar signal. The system should feel alive, punchy and polished — never cluttered.
RIGHT
PEOPLE
PEOPLE
NEW
SIGNAL
SIGNAL
NEXT
MOVE
MOVE
Follow the
signal.
Make talent
visible.
Use pink marker blocks when a statement needs to land immediately.
OPPORTUNITY✦PEOPLE✦POTENTIAL✦MOVEMENT✦
OPPORTUNITY✦PEOPLE✦POTENTIAL✦MOVEMENT✦
OPPORTUNITY✦PEOPLE✦POTENTIAL✦MOVEMENT✦
04 / NOTES
Small comments make the layout feel human.
05
IMAGERY
THE FEELING
People in motion.
Not stock-photo smiles.
Photography should feel warm, colourful and human. Show real people in real places — cities, workplaces, streets and everyday moments. Technology belongs naturally in the frame through laptops, phones and screens. Let JobAgent appear as small discoveries in the environment, while eye labels and signal graphics reveal the potential beneath the surface.
01 / PEOPLE
There’s more underneath.Use eye labels to reveal roles, strengths and potential — without losing the person behind them.
02 / BRAND IN THE WORLD
Let the brand live in the world.Place JA marks on screens, signs and digital surfaces like small discoveries in real environments.
03 / SIGNAL + TECH
Technology, still human.Combine people, everyday tech and one JobAgent signal. The graphic should add meaning, not decoration.
People before polish
Choose natural expressions, colour, movement and lived-in environments over staged perfection.
Let tech belong
Phones, laptops and screens should feel naturally used by people — never added as anonymous props.
Branding everywhere
Use logos, eye labels and signal graphics selectively. A few discoveries are more memorable than filling every surface.
When the brand enters the world, it should feel confident, human and unmistakably JobAgent.
JOBAGENT / 2026Where the right
Where the right
opportunities
find the right people.
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